Kunle Afolayan’s next film sells to Netflix in a seven-figure deal — inside the negotiation

Details on the deal structure, what it means for Nollywood’s international pricing power, and why this specific film may reset expectations for the industry.

The headline number undersells the real story, which is about structure rather than size. The deal reportedly includes a rare backend participation clause that very few Nollywood productions have historically secured — a sign streaming platforms are starting to compete for the top tier of local talent rather than buying everything at a flat rate.

If this becomes the template rather than the exception, it changes the calculus for every mid-budget Nigerian production currently shopping a finished film.